Overview
What it is
Adverta is a Nigeria-focused business advertising and marketplace product: free listings, paid boosts, in-app chat, a campaign builder, and an agency white-label mode.
The architecture
It's a Turborepo monorepo with a web app, a native mobile app, and a shared HTTP API — so web and native speak to the same backend contract. Redis backs the fast paths and Prometheus provides metrics, with a per-operation database/service and IAM model (the "Golden Bite arch") applied to keep capabilities isolated.
Highlights
The monetization surface (boosts, campaigns, white-label agencies) is what makes this more than a classifieds clone — it needs a billing-aware campaign model and a multi-tenant story for agencies reselling the platform.